Global Marketing Lead

ToyMonster International is a global toy company with a mission to inspire, encourage and excite kids of all ages around the world. With a growing portfolio of owned brands and Global licensing programs, the Toy Monster team prides itself on being able to innovate and deliver products with a smile all over the world.

Distributing to 54+ countries and supported with offices in Australia (Melbourne, head office), Shanghai, Hong Kong, and Sales teams throughout the USA & Europe, ToyMonster is fast becoming known as an innovative and creative hub that can deliver bucketloads of fun for kids and partners.

The ToyMonster Leadership team is run by industry veterans who are hands on toy testers themselves; the culture that has been cultivated from the top down encourages each employee to be curious, courageous and creative to foster a workplace of innovation and inclusion where every Monster Member is inspired to learn, grow and try their best at all times.

Visit www.toymonster.net for more about our brilliant brands and people. is seeking a commercial and innovative Brand Manager looking for an adventure in the toy industry.

Why Join Us

A truly Global role, you get to work in the Global Head Office

International travel may be required as part of the role

Great new offices in St Kilda

Free parking

Employee Assistance Program that supports your health and well-being.

Performance Bonus

Option for a Hybrid work environment

Be part of a FUN and fast paced Global Team

Net casual work attire, relaxed environment

Many social activities to have fun with work colleagues

Family culture and family vibe

Toy industry experts in house

About the Role This role is a fantastic opportunity to work with an entrepreneurial, nimble growing company that promotes excellence and thinking outside of the box. The Global Marketing Lead is responsible for shaping and enhancing how customers interact with a brand across various touchpoints worldwide. The role involves creating cohesive and impactful brand experiences that drive engagement, loyalty, and business growth.

Campaign Execution

Support campaign execution from briefing through to launch across multiple channels.

Support Global Campaigns coordinate internal teams and external agencies to deliver on time and on budget.

Ensure campaigns are executed consistently across retail, digital, and e-commerce.

Track performance and support post-campaign reporting and learnings.

Brand Activations & Events

Lead the planning and execution of brand activations, launches, pop-ups, industry trade shows and retail partnerships.

Manage timelines, budgets, suppliers, and logistics to ensure seamless delivery.

Partner with retail, PR, and partnerships teams to maximise reach and impact.

Ensure activations align with brand strategy and commercial objectives.

Support and deliver all marketing collateral across POS, in-store materials, PR materials, and campaign assets.

Own collateral planning in line with campaign timelines, retail requirements, and brand priorities.

Brief, manage, and review BTL creative assets to ensure consistency across physical and digital touchpoints.

Oversee production of marketing materials, including print, packaging inserts, and promotional items.

Manage asset rollout to internal teams, retailers, and external partners.

Ensure all collateral is on-brand, fit-for-purpose, and delivered on time.

Own retail and e-commerce content enrichment including product descriptions, imagery, key selling points, and brand storytelling.

Partner with retail and e-com teams to optimise product pages for conversion.

Ensure all listings are accurate, compelling, and aligned to brand guidelines.

Support seasonal updates, launches, and promotional moments.

Performance Tracking & ROI Analysis

Measure the effectiveness of PR events based on marketing goals briefed such as media hits, influencer attendance, etc.

Gather insights from retailers, distributors, and internal stakeholders to optimize and continuously improve on future trade events and e-commerce strategies.

Provide regular status reports and recommendations to sales, brand, and leadership teams.

About You

Ability to develop innovative marketing campaigns and stand-out event experiences.

Strong focus on executing on-time, on-budget events and effective trade marketing initiatives.

Excellent project management skills to handle multiple tasks and deadlines.

Works well with cross-functional teams and external partners.

Takes initiative and anticipates market trends and retailer needs.

Ability to assess performance and adjust strategies for optimal results.

Comfortable working in a fast-paced, dynamic environment.

High level of interpersonal and communication skills, and ability to manage upwards and downwards. In addition, an ability to forge strong and professional relationships with key stakeholders within and outside the business, and cross functional teams.

Knowledge of US, ANZ and Global Retail landscape & planning cycles.

Proven ability to manage, track and maintain department budgets.

Commercial, excellent project management, self-sufficient and a problem solver.

Excellent written and verbal communication skills.

Computer literacy including Excel, PowerPoint, Word and AI.

Tertiary qualifications in marketing, communications, PR, digital media or similar, and/or proven industry experience relevant to the position

Microsoft Office Suite, Canva (desirable but not essential).

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