Head of Growth Marketing

Head of Growth Marketing

(Performance Marketing Dept) eCom Capital – Pillar of Growth (Performance Division)

Location:

Hybrid – Gold Coast HQ + Remote

Type:

Full-Time

Reports to:

Operations Director & Strategy with CEO

We’re not hiring for a role. We’re hiring for output.

At eCom Capital, growth is oxygen, and performance marketing is the engine that feeds the business. Every lead, every booked call, every dollar spent, every percentage shift in CAC and ROAS directly impacts a real person betting on themselves to change their life.

The Senior Growth Marketer is responsible for making the marketing machine run — fast, efficient, and profitable.

This role exists to

turn paid spend into qualified call volume … and

qualified call volume into new clients for our sales department.

No fluff. No waiting. No excuses. Only growth.

Why This Role Matters If you are obsessed with numbers, iteration, CAC, CPL, ROAS, attribution, conversion rates, creative performance, and optimisation, this is the kind of role where you get to create enormous commercial impact every week.

You will:

Manage large-scale budgets across Meta and Google.

Launch, scale, and optimize campaigns on a weekly cycle.

Drive daily acquisition volume for the sales team.

Liaise with other teams & departments (product, sales, CS) for the most accurate feedback, up‑to‑date timing of changes, iterations, product updates, communication styles and client results that can be shared within marketing dept arsenal.

Make real-time decisions that directly increase company revenue, cash collection, and profitability.

Build systems that turn experiments into frameworks and frameworks into predictable growth.

Take ownership of marketing team members (email, content, tech) within the marketing dept to drive the marketing system as a whole (not just manage ad accounts).

Report on performance, strategise weekly optimisations, run event promotions; your marketing skillset will be tested and stretched.

You won’t just run ads. You will fuel the engine that builds the company.

Key Responsibilities 1. Lead the Paid Media Engine

Own performance across the full acquisition funnel: Meta, Google & lead expansion into other platforms.

Daily optimisation across targeting, bids, budgets, and audiences.

Maintain minimum daily spend efficiency required to sustain acquisition targets.

Deploy, test, and iterate new creative variations weekly.

Scale winning angles fast and cut losses faster.

Maintain efficient CAC while driving volume for sales.

Work with creative team to produce new hooks, angles, iterations.

Implement funnel CRO, success‑page tests, landing page experiments.

Own data‑driven decision making around creative formats and messaging.

4. Reporting, Analytics & Attribution

Produce weekly reporting pack (executive‑level).

Build dashboards for daily clarity and speed.

Translate metrics into actions (not just data dumps).

Weekly reporting includes: Ad spend, Leads, CPL, Booked calls, CPA & CAC, ROAS, Revenue impact, Weekly experiments, Winning creatives, Blockers, insights, next week’s optimisations.

5. Performance Execution & Continuous Improvement

Identify CPM/CPL/CAC trends and act immediately.

Re‑engage lost leads (no‑show & cancel sequences).

Improve show‑up rates via funnel & comms optimisation.

Execute during peak cost periods (e.g., Black Friday) with stability.

Expected Weekly & Monthly Outputs Acquisition Metrics

CPL efficiency vs. target.

CPA efficiency vs. target.

CAC efficiency vs. target.

Spend & Scale

Maintain and scale 5‑figure daily budgets with profitable ROAS.

Keep CAC within target ranges.

Increase quality & quantity of SQLs each week.

Creative Execution

Minimum weekly creative iterations tested.

Identify & scale winning hooks, angles, and formats.

Maintain backlog of test‑ready scripts, angles, and variations with creative ideation/scripting team to drive better results using data analysis of what worked & why.

Strategic Contributions

Work closely with the CEO to sync across departmental opportunities for marketing involvement.

Align tightly with sales to ensure downstream success.

Weekly Experiments & Levers You Will Pull

Improving sales comms → higher show rates.

Re‑engagement sequences for no‑show & cancel leads (20% recovery expected).

Success page video tests (testing VSL scripts to improve throughput).

Funnel A/Bs.

Audience & bidding strategy tests.

Creative angle stress‑testing (iteration with creative team to drive better results).

Offer‑specific landing page variations.

Your job:

Run tests → extract insights → roll out the winners → kill the losers → repeat weekly.

Who You Are

You’ve run large budgets at scale for lead generation/consulting businesses.

You’re fast, analytical, commercially astute.

You think in numbers, systems, and frameworks.

You move aggressively and solve problems before they appear.

You treat marketing like a sport/game, with weekly scoreboards & high degrees of ownership on everything that you do (never blaming or dismissing an opportunity to take ownership).

You love competitive environments and high standards & love being pushed to become great.

You’re fluent in attribution, analytics, tracking, and CRO.

You want a pathway from

Head of Growth Marketing → Director of Growth → Director of Growth → CMO .

eCom Capital Core Values

DEFAULT TO DRIVE : Speed, clarity, output. (imperfect action VS perfect preparation & planning)

BE THE SOURCE : Solve from first principles. (force new things into life and create from zero)

BUILD IN PUBLIC, DELIVER IN SILENCE : No theatrics. Only results. (no need for recognition, ego, praise and reward - just results)

HOLD THE LINE : Standards > feelings. (feelings go up and down - the results must remain)

GIVE A F*CK : Care obsessively about outcomes and clients. (underpinning all - is a deep care for the client)

What’s Next If you’re performance‑obsessed, commercially sharp, and ready to own the growth engine of one of Australia’s fastest‑growing eCommerce companies, we want to speak with you.

This isn’t just an ad‑buying role. This is your chance to

drive revenue, build frameworks, sharpen the commercial machine, and create real impact at scale.

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