Head of Marketing & Commercial Growth

Brisbane – Full Time | In-Office Leadership Role

$180,000 – $210,000 + Performance Bonus

We are seeking a senior commercial growth leader to take full ownership of a $1,000,000+ annual marketing engine across established brands operating in modular housing, structural systems, and commercial shelter solutions.

This is not a creative marketing role.

This is a revenue accountability role.

You will be responsible for optimising significant paid media investment, restructuring funnel performance, reducing cost per acquisition, and aligning marketing with operational and sales performance.

About the Role You will inherit:

A retained digital performance agency

An internal marketing execution team (coordinator, content, design/web)

Multiple established brands requiring structural clarity and commercial discipline

Your mandate is to bring financial control, measurable ROI, and scalable growth.

Key Responsibilities Own marketing contribution to revenue across all brands

Audit and optimise paid media performance across Google and Meta channels

Reduce cost per qualified lead (CPQL) and cost per acquisition (CPA)

Implement structured reporting (ROAS, revenue attribution, funnel metrics)

Redesign and strengthen funnel architecture and qualification processes

Consolidate brand positioning and eliminate cross-brand confusion

Direct and manage external agency performance

Lead and align the internal marketing team to commercial objectives

Present monthly commercial performance reporting to the General Manager

What We Are Looking For You must have:

Significant senior marketing leadership experience with demonstrated revenue accountability

Experience managing $1M+ annual paid media budgets

Demonstrated CPA or ROAS improvement in high-ticket industries

Direct revenue growth responsibility (not just campaign execution)

Experience in construction, property, infrastructure, or related sectors

Strong commercial and analytical capability

Experience leading teams and managing external agencies

Hands-on familiarity with Salesforce CRM and paid media platforms (Google & Meta)

You must be comfortable being measured on financial performance.

What Success Looks Like (12 Months) 15–25% reduction in cost per acquisition

Increased qualified lead volume

Clear brand architecture and market positioning

Measurable improvement in marketing ROI

Why This Role Matters This is a senior leadership position within a growing, multi-brand construction and modular housing group.

You will have direct influence over capital allocation, growth trajectory, and commercial performance.

We are seeking a high-performance operator who can challenge assumptions, implement structure, and deliver measurable financial outcomes.

Application Requirement (Mandatory) Please include in your application:

The largest annual paid media budget you have personally controlled.

A measurable example of CPA or ROAS improvement you delivered.

The industry context in which that performance was achieved.

Applications without this information will not be considered.

Unlock job insights Salary match Number of applicants Skills match

Your application will include the following questions:

Which of the following statements best describes your right to work in Australia?

How many years' experience do you have as a Head of Marketing?

Have you worked in a role where you were responsible for budget management & forecasting?

Which of the following data analytics tools are you experienced with?

Which of the following Customer Relationship Management (CRM) systems do you have experience using?

How much notice are you required to give your current employer?

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