Head of Content Strategy – Boutique Real Estate Brand

Head of Content Strategy – Boutique Real Estate Brand We’re seeking a creative, strategic and proactive

Head of Content Strategy

to lead and evolve content at

Nic Power

- a fast-growing boutique real estate agency redefining how property is marketed in Melbourne.

This role starts part-time (2–3 days/week) but is

designed to grow into a full-time leadership role . You’ll be the key architect behind how we show up across social, video, and digital channels - both as a brand and for our team.

We’re not looking for someone to just execute a list - we’re looking for someone to bring ideas, initiative, and energy to the table. You’ll be expected to drive the content strategy, spot opportunities in real time, and turn raw moments into polished narratives.

What You’ll Do:

Lead content planning and execution across Instagram, LinkedIn, TikTok + Facebook

Generate creative content ideas that align with our brand tone and goals

Produce short‑form videos, listing edits, team moments, and neighbourhood features

Create a repeatable, distinctive tone for the Nic Power brand and its agents

Write captions, schedule posts, manage monthly campaigns

Work directly with the founder and agents to elevate their visibility and personal brand

Oversee performance metrics and guide creative evolution

Who You Are:

Experienced in content creation and strategy (real estate or lifestyle preferred)

Confident with video (iPhone/DSLR) and editing (CapCut, Adobe, Canva etc.)

Full of ideas and energy - we don’t want to micromanage creativity

Great at spotting and shaping moments into stories

Highly self‑managed with strong creative judgement

Comfortable directing shoots, guiding tone, and building consistency

Why This Role Matters: This isn’t just about marketing - it’s about

shaping a company’s identity .

At Nic Power, we want to offer agents and clients something rare: in‑house content leadership. No outsourcing. No generic templates. Just smart, real, human content that builds trust and attention.

You’ll play a key role in growing the brand, the team, and the business.

Role Details: Melbourne-based (hybrid flexibility) 2–3 days to start, transitioning to full-time Pro rata from $80,000 FTE

Apply Now: Send through your portfolio, social handles or sample reel. This is a chance to build a brand from the inside out - with full creative freedom and real‑world impact.

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