Head of Paid Performance Marketing

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In-house | High-growth omni-channel retailer | Scale paid performance | Permanent

An exciting opportunity has opened for a growth-hacker focused

Head of Paid Performance Marketing

to join a leading omni-channel retailer to elevate their paid performance marketing efforts to the next level.

Reporting into senior leadership, you will own the paid performance marketing strategy and execution building revenue-led budget frameworks, scaling high-performing structures, and accelerating customer acquisition and profitability.

You will operate well beyond standard playbooks, using deep analytics, rigorous experimentation, and strong commercial judgement to unlock new growth pathways and push performance into its next frontier.

Key Responsibilities

Own and scale paid media strategy

across Meta, Google, YouTube, TikTok and additional channels, managing $25M+ annual budgets with strong ROAS and consistent YoY growth.

Drive full-funnel performance

for both DTC eCommerce and in-store traffic, optimising campaigns, audiences, creative and bidding structures.

Launch new products through paid channels alone , leveraging rapid experimentation, data-driven insights, and a growth-mindset.

Implement advanced attribution frameworks

to measure revenue across channels and guide confident decisions in imperfect data environments.

Lead creative strategy for performance ads , guiding video, design, influencer and UGC partners to produce high-performing concepts.

Oversee global expansion

through paid media, adapting strategies for new regions and product ranges.

Develop and run high-upside performance experiments , unlocking new growth levers and refining scaling thresholds, ROAS, incrementality and marginal returns.

Stay ahead of AI-driven ad innovations

(PMAX, Advantage+, Andromeda) and translate platform changes into competitive advantage.

Lead and grow a high-performing team , fostering a culture of experimentation, ownership, and continuous improvement.

Manage cross-functional stakeholders

with clarity, collaboration, and strategic alignment.

What We’re Looking For

6+ years experience in Paid Media Performance Marketing

(strong DTC eCommerce essential with experience driving measurable in-store foot traffic from digital)

Proven

success scaling significant paid budgets , maintaining profitable ROAS and strong baseline growth, without sole reliance on sales events

Managed $25M+ annual paid budgets

exclusively across Meta, Google, YouTube and TikTok (and achieved significant YoY growth 30% – 50%)

Successful experience with

global expansion through paid performance marketing

channels

History of proposing and executing calculated,

high-upside performance experiments

You have worked with

large multi-SKU catalogues OR broad product ranges

Growth-hacker mind-set , balanced entrepreneurial agility with disciplined processes

Demonstrated ability to

design and implement robust attribution systems

that track revenue across multiple channels, platforms, and customer touch points.

Deep hands-on mastery and

understanding of algorithm behaviours for Meta & Google paid advertising

(Search, PMAX, YouTube), optimisation, campaign architecture, audiences, creative iteration, bidding, scaling.

Proven ability to

launch new products through paid channels

alone without reliance on brand or ATL support

Strong

creative judgement , guiding video and design teams on hooks, pacing, storytelling, aesthetic and performance frameworks

Proven experience in

incorporating ads created in partnerships

with influencers and UGC content creators. In conjunction with having a great understanding of briefing best practices for each type of collaborations.

Comfortable operating with imperfect attribution and using

triangulated insights across platforms, experiments, and blended metrics

to make confident performance decisions

Strong grounding in performance fundamentals: ROAS, marginal ROAS, incrementality, scaling thresholds

and other critical growth metrics

Up to date with AI-driven advertising developments

(PMAX, Andromeda, Advantage+) and able to convert innovation into performance advantage

Additional Paid Channels knowledge / experience

(highly desirable)

Proven experience

leading and developing high-performing teams

during high-growth phases

You are an

empowering, supportive leader

that sets high-performance expectations with genuine care. You also

roll-up-your-sleeves

to successfully get things done. Fostering a culture of experimentation, learning and continuous improvement.

How to Apply Apply here or send us an email at

info@createcareers.com.au

with your updated

CV

and

cover page

highlighting your suitability based on the job requirements.

To be considered for this role you must have full working rights in Australia!

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