General Manager & Product Lead - NBL1

About Us The National Basketball League (NBL) is a world‑renowned basketball organisation, home to some of the globe's best players. As a leader in sports entertainment, we operate an innovative media platform and are dedicated to achieving new heights of success and growth. Our vision is to be the most entertaining sports experience for fans, through bold innovation and partnerships, and to become the fastest growing league globally.

Our Values

Always Think Big: Be courageous, be open to new ideas, learn and grow - no limits.

Be Accountable: Own it! Ask for help. The scoreboard matters.

Integrity is Key: Act ethically, act honestly, keep our word.

Show Respect: Show care, listen and seek to understand, value opinions.

We are Fans Too: Have fun, always consider the fan, share the love of the game.

One Team: Communicate, trust each other, celebrate the wins, build relationships.

The Opportunity We’re searching for an exceptional

General Manager & Product Lead – NBL1

to drive the strategic growth and evolution of NBL1 as Australia’s premier winter basketball league. Reporting to the Chief Product Officer, this is a pivotal leadership role shaping the league’s vision, product roadmap, and operational delivery across all conferences nationwide. You’ll steer NBL1 as a premium basketball product building consistency, integrity, innovation, and unforgettable fan experiences.

If you’re ready to influence the future of Australian basketball and elevate NBL1 to new heights, this is your opportunity.

What You’ll Do Lead Strategy & Brand Direction

Own the national strategic direction of NBL1 and guide long‑term planning with key partners

Champion the growth and alignment of the NBL1 brand across all conferences

Drive shared strategic outcomes in collaboration with State Sporting Organisations (SSOs)

Drive Product Leadership & Innovation

Define the product vision and roadmap for NBL1, aligning competition, digital, broadcast, and in‑venue experiences

Lead continuous improvement initiatives to enhance fan engagement and commercial value

Deliver integrated product solutions with technology, marketing, and operations teams

Leverage data and fan insights to inform innovation and future product enhancements

Strengthen Stakeholder Relationships

Build strong, trusted relationships with SSOs, clubs, partners, and delivery teams

Work with Basketball Australia’s Integrity Unit to uphold compliance and league integrity

Represent the NBL1 brand across internal and external forums

Oversee League Operations & Delivery

Lead the Internal Delivery Team, ensuring operational excellence and adherence to key milestones

Support League Managers in delivering a seamless national competition each season

Facilitate League Manager Meetings and the annual Club Conference

Work with Events teams to successfully deliver the NBL1 National Finals

Manage Broadcast, Data & Rights Delivery

Collaborate with Streaming and Broadcast teams to ensure high‑quality delivery of all NBL1 games

Oversee signage, partnership integrations, and rights execution across venues and broadcasts

Lead Financial Management & Reporting

Own the NBL1 League P&L, ensuring alignment with strategic and operational goals

Deliver accurate financial reporting to State CEOs and NBL leadership

Support audits and uphold high standards of governance and accountability

What We’re Looking For Essential

Senior experience in product management, product strategy, or league/competition management

Proven success driving growth, product evolution, and roadmap delivery

Strong leadership capability with cross‑functional team management experience

Deep understanding of sports administration, league operations, and governance

High commercial and financial acumen, including P&L ownership

Experience with broadcast, streaming, or data rights operations

Exceptional communication and stakeholder management skills

Strategic thinker with strong organisational and problem‑solving capability

Bonus Points For

Experience in sports, digital media, entertainment, or high‑growth environments.

Background in commercial operations, partnerships, or rights delivery.

A passion for basketball and strengthening pathways for players and clubs nationwide.

Why Join the NBL?

Shape the Future:

Lead the ongoing growth and national evolution of NBL1.

High Impact:

Influence product strategy, innovation, and league operations.

Collaboration:

Work closely with leaders across product, technology, marketing, and events.

National Exposure:

Partner with SSOs, clubs, broadcast teams, and commercial stakeholders.

Culture:

Join a values‑led organisation built on ambition, integrity, and teamwork.

Growth:

Be part of the NBL’s continued expansion as one of Australia’s most exciting sports properties.

Ready to Lead? If you're a strategic, innovative, and passionate leader ready to elevate NBL1 into its next phase of growth, we’d love to hear from you.

Apply now

and help shape the future of Australian basketball.

Applications close 26th December, 2025

The National Basketball League proudly celebrates diversity and inclusion. We welcome all qualified applicants, including First Nations peoples.

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