Head of Events & Match Day Experience

Job Details: Head of Events & Match Day Experience

Full details of the job. Vacancy Name Vacancy Name Head of Events & Match Day Experience Vacancy No Vacancy No VN129 Employment Type Employment Type Permanent Location Location Gold Coast Are you a strategic events leader who loves bringing unforgettable experiences to life? Do you thrive in fast‑paced environments where creativity, collaboration, and hands‑on delivery are part of every day? The Gold Coast SUNS are searching for a dynamic

Head of Events & Match Day Experience

to lead our Events Program and help elevate the SUNS brand through best‑in‑class experiences. This is a rare opportunity to shape the fan experience for one of the most exciting clubs in the AFL. About the Role

Reporting to the Deputy CEO, the Head of Events & Match Day Experience will lead the strategic development, planning, and delivery of the SUNS Events Program—including major events, member events, corporate events, strategic initiatives, and all AFL/AFLW match day experiences. As the senior leader of a small and high‑performing team, you will be both visionary and hands‑on. You’ll set the direction, drive creativity, and ensure events operate as a core marketing and brand channel—showcasing the SUNS identity, values, and personality in every moment. Key Responsibilities

Lead the long‑term strategy for SUNS events and match day experiences. Oversee end‑to‑end planning and execution of major events, member events, corporate functions, and match day operations. Develop innovative event concepts and fan experiences that grow engagement, attendance, and loyalty. Ensure all events strongly align with brand, marketing, and creative standards. Lead cross‑functional collaboration across the Club to deliver seamless, memorable experiences. Provide outstanding stakeholder and partner engagement. Manage budgets, resources, and supplier relationships. Offer hands‑on leadership during planning, bump in/out, and event day delivery. Support the Deputy CEO with special projects as required. About You

You are an experienced events professional with a passion for sport, entertainment, and creating experiences people talk about. You combine strategic thinking with a roll‑up‑your‑sleeves approach, and you’re energised by working in a fast‑paced environment where no two days are the same. Significant experience in high‑level event strategy and delivery. Leadership capability, ideally in a small‑team environment. Strong understanding of events as a brand and marketing channel. Exceptional organisational skills and attention to detail. A collaborative approach and outstanding stakeholder management. A creative mindset and the confidence to innovate. Flexibility to work evenings, weekends, and game days. Experience within the AFL Industry (highly desirable).

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