Head of Digital Content

Full-Time hybrid | Gold Coast based

Our Client is building one of Australia’s next big lifestyle and rewards brands — and they will need a Head of Content who can take the reins, set the creative direction, and build a content engine that actually moves culture.

If you’re a strategist + creator + operator all in one, you’ll love this role.

About the Role You’ll be responsible for the full content ecosystem: strategy, ideas, production, execution, and growth. You’ll lead a small creative team, shape the brand’s tone and visual identity, and deliver content that hits both brand and performance goals.

This role is built for someone who lives online, understands cultural moments, and knows how to turn big ideas into scalable systems.

What You’ll Be Doing

Owning the content strategy across TikTok, Instagram, YouTube, Meta & paid channels

Building and managing a content calendar around launches, campaigns & cultural events

Leading and mentoring a small in‑house team (videographers, editors, creators)

Planning shoots, directing talent, writing scripts & overseeing edits

Managing and briefing on‑camera talent, creators & influencers

Finding and recruiting new creators who match the brand’s energy

Keeping the brand’s tone, visual style & storytelling consistent

Creating both organic and paid content that drives engagement & conversions

Tracking performance and optimising using data & audience insights

Staying ahead of trends, platform changes & culture shifts

Supporting and scaling livestream content (including our fortnightly livestream)

Requirements

3–5+ years in content strategy, social media, or creative direction

Strong understanding of short‑form content (TikTok, Reels, Shorts)

Experience managing creators, editors & on‑camera talent

Confident with scripting, directing, shooting & production workflows

Ability to build structured content systems that scale

Strong leadership and communication skills

Strategic thinker with creative execution skills

Livestream experience = bonus

Bonus points if you love Aussie culture, lifestyle, 4WDing, or sport

How to Apply Apply now or email Tony on ****@grittalent.com

If you would like, please include a short video introducing yourself and telling us why you’re the right fit.

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