Head of Content & Brand Authority

Head of Content & Brand Authority

Full-Time | Leadership Position | Fully Remote

Are you obsessed with building trust, authority, and influence at scale?

Do you understand that great branding does not replace direct response marketing, it multiplies it?

Do you want to turn a fast-growing business and its founder into one of the most recognisable and trusted voices in the industry?

This role could be perfect for you!

Who We Are Profitable Tradie is a fast-growing business coaching company built on direct response marketing. Paid Facebook and YouTube advertising currently drives a large share of our leads and call bookings.

As we scale into a category leader, we are creating a

strategic leadership position

dedicated to building

brand authority, trust, and visibility

at scale through content, media, and thought leadership.

This role exists to deliberately shape perception before prospects ever click an ad, book a call, or speak to sales.

This is not a social media posting role. This is a leadership position for someone who understands how strong branding improves conversions, increases call quality, and compounds long-term growth.

What You’ll Be Doing We’re looking for a

Head of Content & Brand Authority

to own the strategy, execution, and growth of our entire content ecosystem.

In this role you’ll:

Build trust at scale by designing a content system that supports paid traffic, sales, and long-term brand equity

Lead the podcast to grow monthly downloads from approx 16,000 to 30,000+

Define podcast positioning, content themes, guest strategy, and distribution

Ensure every episode and piece of content serves a clear strategic purpose

Turn organic social media into an authority engine focused on influence, engagement, and credibility, not vanity metrics

Create frameworks, contrarian perspectives, and point-of-view content that shapes the market

Own YouTube as a long-form authority platform with deep dives, breakdowns, and case studies

Align content with buyer objections, market sophistication, and sales conversations

Oversee TikTok and short-form platforms as top-of-funnel attention engines through rapid testing and iteration

Lead the strategy and execution of the founder’s personal brand, positioning them as a category leader

Protect the founder’s time through leverage, systems, and repeatable formats

Create systems to repurpose, amplify, and distribute content across all channels

Manage and develop the Marketing Coordinator, setting direction, standards, and execution rhythm

Where experience fits, this role may also extend into PR, partnerships, podcast guesting, and broader industry visibility.

Who You Are We’re after someone who thinks like a strategist, creates like a storyteller, and understands how content drives revenue.

You’ll succeed in this role if you:

Have built or scaled a personal brand, media property, or content-led business

Understand direct response psychology, sales conversations, and buyer behaviour

Have strong creative taste and the confidence to hold a clear point of view

Think in systems, frameworks, and leverage, not individual posts

Are comfortable shaping narratives and challenging industry norms

Can lead, coach, and elevate a junior team member

This role is not for someone who just wants to post content, prioritises aesthetics over ideas, avoids strong opinions, or has never meaningfully grown an audience.

Why Join Us? At Profitable Tradie:

You will directly influence brand perception, lead quality, and long-term growth

You will build a category-leading authority brand from the inside

You will work closely with the founder and leadership team

You will have long-term growth opportunities as the business scales

You will have freedom to build systems, not just execute tasks

You can do all of this

fully remote , from anywhere

Is This Your Moment? If this role sounds like a bit of you, apply now.

Send your CV, cover letter, and examples of relevant work (channels you’ve built, brands you’ve scaled, or content strategies you’ve led)

Life is about moments…

Is this your moment?

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