Head of Content & Social Strategy

Fitness Lifestyle International – Southport QLD

A global fitness and lifestyle coaching brand with millions of followers is searching for a visionary

Head of Content & Social Strategy

to lead its entire digital content ecosystem. With a fast-growing subscription platform and high-profile founders, this brand is scaling rapidly, and now needs a world-class content leader to take it to the next level.

This is an opportunity to architect and run a high-performance content machine across Instagram, TikTok, YouTube, Facebook and podcast channels, while leading an internal creative team and driving substantial commercial impact through elite content execution.

If you want ownership, speed, creativity, and influence, this is the role.

The Role You will design, build and manage the systems, workflows and creative direction behind a multi-channel content engine supporting a global fitness brand and its expanding digital products.

You will lead a team of videographers, editors, copywriters and social specialists, manage structured filming schedules, and ensure each content piece is strategic, on-brand and optimised for engagement, reach and conversion.

Your leadership will directly influence audience growth, platform performance and subscription revenue, with room to innovate, experiment and push creative boundaries every single day.

Key Responsibilities

Own and optimise the entire content strategy, planning and production cycle

Build, lead and mentor a high-performance internal content team

Deliver high-volume, high-quality content across IG, TikTok, YouTube, FB and podcast

Direct filming days and creative processes with founders and talent

Create standout hooks, trend-driven edits and conversion-focused messaging

Analyse performance metrics to refine strategy and maximise results

Integrate content strategy with paid media, email marketing and product launches

Elevate content quality to set a new industry standard for online fitness brands

About You You’re a senior digital content strategist with exceptional creative instincts and the technical execution to match. You operate confidently in fast-paced, founder-led environments and know how to build high-performing brands across multiple platforms.

You will bring

7+ years in social media, content strategy or digital marketing

Experience scaling multi-platform brands and building creative teams

Deep knowledge of algorithms, performance data, audience psychology and trends

A strong command of storytelling, hooks, virality and revenue-driven content

Leadership capability with a high bar for quality, speed and innovation

What Success Looks Like Within 6 months

Significant follower growth across IG, TikTok, YouTube and podcast channels

Structured, efficient content workflows delivering consistent volume and quality

Strong uplift in conversions, engagement and brand authority

Within 12 months

A fully scaled content machine producing 120+ elite pieces each month

Major revenue uplift supported by high-performing content strategies

The brand recognised as a category leader in digital fitness content

Salary & Benefits

$100k–$140k base salary

Performance bonuses tied to revenue, subscriber milestones and platform growth

Lead a creative function with full strategic ownership

High-impact role with global visibility and career-defining potential

How to Apply If you’re a visionary content leader ready to build and run a global content engine, we’d love to hear from you.

Apply with your resume, portfolio and a brief cover note outlining your experience.

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