Senior Marketing Manager

Trusted and Iconic Australian Organisation

Initial 6-month Full Time Contract

Offices: Melbourne CBD –3 days minimum in the office

Are you a highly commercial marketing leader who thrives on driving measurable business outcomes? Do you have the influence, creativity and bias for action to align senior stakeholders and deliver impact across complex organisations?

This Senior Marketing Consulting role is responsible for shaping the full-funnel FY27 strategy including across paid and owned channels—balancing long-term brand consideration with clear, performance-driven sales activation.

As Senior Marketing Consultant, you will:

Develop the full FY27 marketing strategy and roadmap, spanning paid and owned channels

Secure executive-level buy-in on plans, including forecasted impact and ROI modelling

Build a clear plan to grow awareness and consideration of the portfolio offering, while driving strong seasonal and product-led sales activation

Define positioning and creative platform for the portfolio proposition, including audience definition and research requirements

Maximise owned channels and customer touchpoints (including News Newsletter and other CRM channels)

Establish clear measurement frameworks in partnership with Reporting teams, ensuring distinct upper/mid-funnel and sales activation KPIs

Drive alignment and delivery across multiple siloed teams to ensure campaigns launch on time and deliver outcomes

About You

Demonstrated Marketing strategy creation and delivery experience

Highly commercial, comfortable engaging senior commercial leaders on performance, ROI and business impact

Confident influencing at Executive General Manager level

Action-oriented, with the ability to cut through complexity and push initiatives to delivery

Creative and strategic—able to “think differently” to unlock performance

Experienced in full-funnel marketing, balancing brand-building with conversion outcomes

Skilled at working across matrixed organisations and bringing multiple teams together

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