Head of Performance Marketing - Remote

Competitive salary with great culture & benefits

This role is offered as a full time contract of up to 16 months to cover a period of Parental Leave. Sweat is a supportive and flexible workplace and the role can be fully remote, or hybrid from our offices in Adelaide or Melbourne.

This is a senior leadership position with full ownership of Sweat’s end-to-end acquisition strategy across paid social, search and digital advertising channels, including Meta, Google and Apple Search Ads.

You will own commercial performance across these channels, delivering the optimal mix of leads and revenue while maximising ROI, CAC and lifetime value.

You’ll operate at both strategic and hands‑on levels, shaping long‑term investment strategy while maintaining strong executional oversight across key channels.

As a member of the Leadership Team, you’ll contribute to enterprise strategy, forecasting and capital allocation decisions, ensuring performance marketing is tightly aligned to revenue, margin and growth objectives.

What you’ll be responsible for. Acquisition & Commercial Performance

Define and execute acquisition strategy across App and Web

Optimise key KPIs including Cost Per Trial, ROAS, CAC and LTV

Allocate and manage multi-channel advertising budgets

Lead experimentation frameworks and unlock scalable growth opportunities

Evaluate and test new channels aligned to commercial goals

Oversee affiliate strategy for scalable customer acquisition

Lead promotional campaign performance while protecting margin and brand positioning

Maintain compliant, data-driven tracking and attribution frameworks

Partner cross-functionally with Product, Data, Creative, CRM and Commercial teams to optimise the full acquisition and retention funnel

Present weekly and monthly performance insights to the Leadership Team

Contribute to enterprise strategic planning and investment decisions

Pressure-test commercial investments and ensure disciplined ROI thinking

Provide competitor and industry insights to inform strategic decisions

Build, mentor and lead a high-performing performance marketing team

Foster a culture of experimentation, accountability and continuous optimisation

Coach and develop team members in line with Sweat’s development philosophy

Plan and allocate resources to ensure objectives are achieved

About You

Significant experience in a similar senior performance marketing role

4–5+ years in acquisition, paid media, eCommerce or digital growth

Proven leadership experience building and leading high-performing teams

Deep hands‑on expertise across Meta Ads, Google Ads and analytics platforms

Strong commercial acumen; comfortable managing large budgets and forecasting ROI

Advanced analytical capability and confidence interpreting complex datasets

Experience running structured experimentation frameworks (A/B testing, incrementality, etc.)

Ability to manage multiple high-impact initiatives simultaneously

Tertiary qualification in marketing, business, computer science, mathematics or statistics

Experience with advanced marketing automation platforms and attribution tools is highly regarded.

What Sweat Offers.

The opportunity to join the high performing Sweat team, full of amazing people who are incredible at not just what they do, but also how they do it.

A culture of ongoing learning, including a personal Professional Development budget for you to choose how to spend.

A supportive ‘Bumps and Babies’ parental leave program, with generous leave provisions, a phased return to work and a ‘Super Booster’ payment on your return.

A safe and inclusive workplace where you can be your true, authentic self.

Please apply via Seek by submitting your resume and a cover letter. Applications close Monday 16th March. Applications may be reviewed and progressed prior to this date.

Sweat is a diverse and inclusive employer. Please let us know if you require any adjustments to the application process to enable you to apply.

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