Senior Brand Manager

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Job no:

497735 Work type:

Full time Location:

Perth CBD, Inner & Western Suburbs Categories:

Sales & Marketing

The Role The Senior Brand Manager at Amana Living is responsible for developing and implementing marketing and communications campaigns across various business areas, ensuring they align with the organisation's brand strategy. This role involves overseeing project management from start to finish, tracking performance against KPIs, and analysing Return on Investment to gauge effectiveness. Based at the Head Office in Subiaco, this full-time position requires working from 8:30 am to 4:30 pm and demands strong skills in campaign execution, performance monitoring, and strategic brand positioning.

Key responsibilities

Support and contribute to brand positioning, brand media and comms strategy development, including workshops and agency planning process.

Responsible for delivery of initiatives or projects within the overall strategy, including campaigns, media plans, assets and owned platforms.

Monitor key metrics and set and track KPIs.

Analyse data and evaluate results to recommend ways to optimise, by running regular performance reviews.

Identify target audiences and developing effective campaigns, from brief development to execution.

Experience in the major marketing and comms disciplines (Advertising, Sales Drivers and Promotions, Pricing, POS and collateral materials, Events / Experiential)

Managing and supporting top agency partners to foster an environment of collaboration that facilitates great work, delivered to brief, on time and on budget.

Responsible for delivering channel-specific work. Own and drive action plans and calendars e.g. content calendars, events,

Support the coaching and development of a marketing coordinator, ensuring that they deliver outputs to a high standard.

Support Head of Marketing and media partners to develop effective and cost-efficient plans. Implement media activities and measure performance against key metrics

Apply knowledge of target audience data sources and insights, and knowledge of the dynamics of specific channels and platforms.

Manage and reconcile spend to budget, including reconciling Scopes of Work, campaigns and media to budget.

Ensure compliant payment process, accruals, etc. following organisation’s financial policies.

Identify opportunities to reduce costs or maximise investments.

About you The ideal candidate will have a background or experience in Marketing and Communications and will be skilled in executing Social Media Strategies, including those for Meta, Google Ads, and LinkedIn. The candidate will exhibit strong communication skills, professional presentation abilities, and a proactive attitude, while also showing the capacity to understand and respond to financial performance data.

Evidence of Current Flu vaccinations per Amana Living policies

Ability to obtain a National Police Clearance (within 6-months validity)

Successful completion of pre-employment form and reference checks

Western Australian C Class Driver’s License

Why Choose Amana Living? Amana Living is one of the largest Aged Care providers in Western Australia and has been responding to the needs of older people and those who care for them since 1962. We offer a broad range of services, including residential care homes, transition care programs, retirement living villages, home care, day care, respite, and dementia specific services. Together, we enable older people to maintain their individuality, providing what is needed to support a fulfilling life.

Our vision is a community where every older person is honoured and valued. Our mission is together, we enable older people to maintain their individuality, providing what is needed to support a fulfilling life. Our values are compassion, collaboration, curiosity, inclusion and trust. Amana Living is proud to lead in reforms that benefit our workforce, caring for those who care for a career.

Benefits

Competitive rates

Salary packaging benefits up to $18,550

Health and wellbeing programs and more!

Ongoing training and development to keep your skills growing.

Access to our Employee Assistance Program

At Amana Living, we value diversity and welcome applicants from all backgrounds, including those who identify as living with disability, are Aboriginal or Torres Strait Islander, or members of the LGBTIQA+ community. Join us in making a difference!

How to apply If you are interested in this role and meet the essential criteria, please click the "apply now" button. Amana Living reserves the right to close this position prior to the closing date. Shortlisting and interviews will commence immediately.

Advertised 16 Feb 2026 W. Australia Standard Time

Applications close Open until filled

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