Head of Product Marketing

About The Opportunity MYOB is building the next generation of Practice software for accountants and bookkeepers across Australia and New Zealand. We’re looking for an experienced Product Marketing Leader to lead Product Marketing for Practice. In this leadership position you'll manage cross‑functional teams responsible for defining product propositions that deliver outstanding value for our customers and markets. You'll develop and implement marketing strategies to drive product awareness, generate demand and accelerate revenue growth.

This is a role with genuine responsibility and influence, offering high visibility with senior leaders and a defined window to make meaningful impact. It’s a genuine growth opportunity for the right leader, someone ready to step in, take ownership and deliver outcomes that matter.

This role is the critical stitching between Product and the execution engines that exist across MYOB.

What You’ll Do

Collaborate with cross‑functional teams, including product management, sales, voice of customer and support operations to ensure successful go‑to‑market execution.

Lead the end‑to‑end Product Marketing strategy across the Practice portfolio, defining positioning, messaging and go‑to‑market direction to ensure every product has a clear, compelling value proposition.

Lead and develop a high‑performing Product Marketing and Customer Enablement team, fostering strong cross‑functional collaboration across Product, Sales, GTM, Enablement and Finance.

Drive deep market and customer insight through continuous analysis of customer needs, competitor dynamics and product performance, ensuring our portfolios are shaped by real market opportunity.

Raise the standard of launches and lifecycle marketing, delivering GTM plans that land, campaigns that resonate across channels and commercial outcomes that stick.

Create alignment between product strategy and market execution, building confidence in Product Marketing as a strategic function and ensuring teams clearly understand who we’re building for and why.

What experience we’d love you to bring!

Deep senior Product Marketing experience in SaaS, ideally across B2B products, with a track record of building and leading top‑tier Product Marketing functions.

Strategic yet hands‑on leader with excellent judgement, the ability to make smart trade‑offs, and experience leading PMMs or sophisticated GTM programmes end‑to‑end.

Commercially driven and outcome‑focused, with proven success driving revenue growth, achieving targets and optimising key performance metrics.

Customer‑obsessed and insight‑led, able to build compelling product propositions and translate data and analytics into clear, actionable strategy.

Outstanding cross‑functional leader and communicator, confident influencing across Product, Sales and GTM teams, building alignment and delivering results without fluff or ambiguity.

Our Culture & Benefits At MYOB our values are at the heart of everything we do. If you want to work and collaborate where opinions are valued and your ideas can make a difference, come to a place where Your Work Matters.

Enjoy a flexible, hybrid workplace that brings balance to how you work. All our centrally located offices come together for a number of in‑person celebrations and social events.

Set up your home office with a little financial help from us, and take advantage of great corporate discounts and vouchers from top retailers.

Benefit from our partnership with Sonder, which supports the wellbeing of our team members.

Unlock your potential via in‑house training and programmes, LinkedIn Learning, conferences and study assistance.

Access a variety of leave options to support your wellbeing, including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, community leave, study leave and more.

Join our communities built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution.

At MYOB we’re all about embracing difference and backing people to be their true selves. We’re proud to be an equal‑opportunity employer and big believers that the best hires don’t just fit our culture – they add to it. That means bringing your unique contributions, lived experiences and fresh perspective to the table.

Love the sound of MYOB and this role but don’t tick every single box in this ad? Apply anyway! Studies show that women and underrepresented groups often hold back if they don’t meet every requirement – but we want to hear from you.

We’re proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgement. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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