General Manager- GM / Managing Director- MD | Integrated Communications Agency

General Manager- GM / Managing Director- MD | Public Relations and Communications Agency | Permanent | Hybrid Role | Permanent Full-Time |

About the Company We are partnering with a highly regarded

Public Relations and Communications agency

to appoint an experienced

General Manager / Managing Director . This confidential search represents a rare opportunity to lead a well-established, values-driven agency through its next phase of growth.

There are many additional benefits to working with this agency, and we are happy to share full details with you throughout the recruitment process.

About the Role As General Manager / Managing Director, you will be the

senior operational and strategic leader

of the agency, guiding the organisation as it scales, evolves and strengthens its position as a premium specialist communications firm.

Reporting to the Director, this role oversees

company vision, commercial growth, operational excellence, team leadership and client service quality.

It is a

highly autonomous

position requiring

strong business and financial acumen, exceptional people leadership and a holistic understanding of integrated communications.

High level key focus areas include: 1. Company Leadership & Operations

Drive business strategy, organisational structure and ongoing growth initiatives

Oversee commercial performance, P&L, forecasting and profitability

Review and refine operational systems, processes and business efficiencies

Lead strategic planning sessions and monthly leadership meetings

Guide resourcing, workflow, capacity planning and divisional performance

Ensure sustainable growth across revenue streams and emerging service verticals

Foster a high-performing, supportive and positive workplace culture

Lead the agency’s progression pathways, performance reviews and 1:1s

Coach and mentor senior leaders to elevate capability across all divisions

Oversee recruitment, talent pipeline management, onboarding, remuneration and HR compliance

Ensure best-practice staff processes, documentation and policies are maintained

Champion a workplace environment built on respect, collaboration and wellbeing

3. New Business Growth & Market Expansion

Lead new business acquisition across existing and emerging service arms

Identify sector opportunities and drive strategic profiling in key markets

Oversee tenders, pitches, proposals and quoting

Build strong relationships across industry networks to grow the agency pipeline

Collaborate with Directors on new service offerings and business innovation

4. Strategic Client Oversight

Provide senior-level internal strategic counsel on major accounts where required to ensure high standards are maintained / delivered

Identify and mitigate client or project risks, ensuring high-quality outcomes

Support Account Directors and senior staff with strategic escalation points

Attend key client meetings, planning sessions and high-pressure engagements

Strengthen long-term relationships with clients, partners and industry stakeholders

Skills & Experience

Prior experience being in a

Managing Director (MD), General Manager (GM)

or even

Group Account Director (GAD-

looking to take your next career defining opportunity) or equivalent senior leadership role within a

PR and communications agency

Ideally you will have

strong consumer / corporate PR / communications portfolio experience

Exceptional financial acumen , including P&L oversight, budgeting, forecasting, profitability planning and interpreting commercial data

Proven experience leading

high-performing teams , mentoring senior talent and cultivating a positive, collaborative culture

Strong capability across

business operations , resourcing, capacity planning and organisational structure

Demonstrated success in

new business development , pitches, proposals, tenders and identifying market opportunities

Confidence stepping into senior client relationships to provide

strategic counsel , manage escalations and support complex campaigns

A

solutions-focused mindset

with confidence navigating change, pressure and competing priorities

Exceptional

communication skills, emotional intelligence

and the ability to

inspire, unite and empower your team

How to Apply Apply here or send us an email at info@createcareers.com.au with your updated CV!

Please note, your application will be managed in the strictest confidence.

This is an urgent requirement, so if you are interested in the above, we would love to hear from you!

To be considered for this role you must have full working rights in Australia!

W: www.createcareers.com.au

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