Senior Manager, Marketing & Communications

Senior Manager, Marketing & Communications Posted: 17/02/2026

Closing Date: 20/03/2026

Job Type: Permanent - Full Time

Location: Melbourne

Job Category: Marketing

Melbourne Royal ® is a registered trademark of the

Royal Agricultural Society of Victoria Limited,

a member based, not-for-profit organisation that is highly respected for:

curating and presenting the Melbourne Royal Show, Victoria's largest and most iconic annual community event,

being the venue manager for Melbourne Showgrounds, Melbourne’s largest and most versatile indoor/outdoor event venue,

developing and delivering events and programs to celebrate excellence and inspire innovation in agriculture, food and beverages.

Job Description The primary purpose of this role is to cement the Melbourne Royal Show as an iconic, unmissable event for Victorians — driving new audiences through the gates while deepening loyalty with those who return year after year.

This is a highly hands-on leadership role. The Senior Manager Marketing & Communications will not only set the strategy but actively roll up their sleeves to shape campaigns, guide creative direction, interrogate data, and bring ideas to life. From leading campaign development to refining messaging, overseeing digital execution, collaborating with media partners, and driving ticket sales performance, this role is deeply embedded in the day-to-day delivery of impactful marketing.

Leading a high-performing team, the role will build the Show’s cultural relevance and strengthen audience connection through insight-led storytelling and bold, strategic execution. Key responsibilities span leadership and cross-functional collaboration, brand and reputation management, audience and market strategy, end-to-end campaign development and delivery, digital marketing and content creation, ticketing and attendance growth, data and insights analysis, public relations and communications, and creative design oversight.

This is an opportunity for a commercially minded, creative marketing leader who thrives on being in the detail, influencing outcomes, and delivering results that are visible, measurable, and celebrated across Victoria

Desired Skills and Experience

A tertiary qualification in marketing or similar discipline is essential

10+ years' experience in a marketing or digital role, ideally in an event/attraction-based environment

A proven track record in project planning and execution of integrated marketing campaigns

Ability to manage multiple projects against set deadlines and budgets

Proven leadership skills with the ability to motivate, collaborate and share knowledge

Excellent interpersonal and relationship management skills

Strong organisational and time management skills with the ability to multitask and meet tight timeframes

Highly developed oral and written communication and interpersonal skills, including a demonstrated ability to liaise, negotiate and manage strategic relationships

A high degree of initiative, creativity and innovation

Collaborative and open, credible and engaging demeanour

Enthusiastic and self-motivated, flexible and responsive to change

A sense of humour, fun, diligent and reliable

Organisation compliance

Current Working with Children Check required

Must be available to work the 11 days of the Melbourne Royal Show

Must be able to work additional hours in the lead up and during events where required

Be part of a collaborative, inclusive, and values-driven team

Contribute to one of Victoria’s most iconic events

Enjoy access to professional development opportunities and flexible work based on business needs

Free on-site parking year round

Employee Assistance Program

Regular social functions and activities

Access complimentary tickets and valuable benefits to enjoy with family and friends at our largest and most iconic event.

We’re reviewing applications and interviewing as they come in, and applications may close earlier than the published due date – apply now so you don’t miss out!

For further information or to access a position description, email

people@melbourneroyal.com.au

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