Head of Growth/Marketing Lead

About the Role

You will be the senior-most marketing leader in the company, with end-to-end ownership of marketing strategy, execution, and results. You will work directly with the founders and lead execution through internal team members and/or external specialists. This is not an advisory role — you own the roadmap, the numbers, and the outcomes. Key Responsibilities

Growth Strategy & Prioritisation

Define the growth model: customer segments, offers, positioning, and channel roles Build and run a prioritised growth roadmap with a clear experimentation cadence Define core metrics and install tight feedback loops between marketing, ops, and revenue

Performance Marketing Leadership (Google-first today)

Own paid acquisition strategy, structure, budgets, testing, and creative direction Diagnose and stabilise the driving lessons acquisition engine Protect and improve VORT profitability while fixing lessons performance Ensure spend is tied to business outcomes (profitability, payback periods, capacity constraints)

Funnel, Conversion & Lifecycle Ownership

Improve end-to-end conversion (landing page → booking → retained customer) Strengthen lifecycle systems: email/SMS, reactivation, referrals, and reviews Tighten operational handoffs where bookings are manual (follow-up speed, scripts, SOPs, drop-off reduction)

Organic Growth + AEO / GEO

Build an SEO system that scales from Adelaide to multi-city coverage Develop a content engine tied to rankings and conversion Implement AEO/GEO strategies: structured content, authoritative local pages, FAQs, and AI-search visibility for local services

Expansion Readiness

Define what “ready to expand” means (unit economics, capacity, operational maturity) Build a repeatable city-launch framework Prepare the growth playbook for national rollout

Key Deliverables

Marketing Ownership Plan: diagnosis, constraints, priorities, and roadmap Growth Model & KPI System: funnel map, metric definitions, baselines, targets, dashboards Channel Playbooks: paid acquisition standards; funnel & follow-up SOPs; SEO + AEO/GEO plan Experiment Backlog: prioritised hypotheses with impact/effort scoring and owners Weekly Executive Reporting: insights, decisions, risks, and next actions Expansion Playbook: readiness checklist and city-launch template Qualifications and Experience

Has led growth or marketing for an early-stage or small startup Comfortable as the sole or senior-most marketer with full ownership and accountability Strategy-driven but able to diagnose paid, funnel, and lifecycle issues hands-on Data-led decision-maker with strong communication skills Comfortable working directly with technical founders Experienced directing specialists and agencies (sets direction and standards; others execute) Experience in local services, booking-based businesses, or two-sided marketplaces Proven experience scaling from one city to multi-city operations Benefits

Flexibility in work hours and location, with a focus on managing energy rather than time Access to online learning platforms and a budget for professional development A collaborative, no-silos environment, encouraging learning and growth across teams A dynamic social culture with team lunches, social events, and opportunities for creative input Health insurance Leave Benefits Provident Fund Gratuity

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