Head of PR

Enthral is an independent storytelling agency specialising in earned media, creative and content with offices in Sydney and Melbourne. We tell authentic stories to create engaging content that turns heads and gets hearts racing - and we do it for some of the biggest brands locally and overseas. From FMCG to fashion retail, travel to fast food and grocery; we have big brand client partners who are proud to call us an extension of their team. Our agency is made up of experts in PR, creative, media and production; some have spent more time in newsrooms than boardrooms so storytelling is in our DNA. We operate as truly one collaborative team regardless of what office we’re based in, and we’re collectively passionate about delivering big, bold and innovative work within a flexible, fun environment. We are lucky enough to have some of the best in the business in our agency, yet we continue to invest in personal career development because our culture comes first and is what sets us apart. ROLE OVERVIEW The Head of PR (12 months maternity cover), will be responsible for the overall strategic responses to new business and existing client partner briefs, with particular focus on earned media strategies. You, with the support of our Group Account Directors, will guide the team to ensure best in class execution of these strategies and be willing to lean in if added support is required along the way. Your operational skills from an agency perspective mixed with your management skills will ensure best in class client service, especially with a selection of key PR clients that you will be required to support from a strategic perspective as well as steer the team in the right direction on a day-to-day basis. You will be supported by the Leadership Team to uphold the brilliant agency culture that has been established, as well as maintaining the impeccable quality work each and every single team member prides themselves on delivering for our client partners. Beyond the existing client work, you will lead responses to RFPs, tenders and competitive campaign pitches, bringing in relevant team members to support with these responses, and at times, identifying external partners to align with (e.g. paid media, creative) should it be required. Enthral has always had flexible working practices, however the role does require some travel to help maintain client relationships. SPECIFIC RESPONSIBILITIES Foster strong client relationships:

build and maintain strong relationships with all clients, main point of contact for senior stakeholders and actively seeking opportunities to engage with our client partners Organic business growth:

ensure the team are fostering relationships within their client portfolios to grow their revenue commitment to the agency overtime Oversee strategic planning of all clients:

oversight and accountability of response to client briefs and ensure these plans are executed to the highest standards, assisting the team when necessary to ensure all KPIs are achieved at all times New business development:

taking management lead generation and drafting pitch responses and presenting these to clients Financial oversight and pipeline input:

Approver of agency quotes, inputting into pipeline forecasting and budget tracking for the agency, ensuring projects are aligned with the agency financial goals Line management and resourcing:

mentor and manage mid to senior earned media team and push for excellence, managing the team’s capacity and allocation of resources Agency integration and leadership:

champion collaboration across the department, fostering a positive, inclusive, and high-performing culture in partnership with the other leadership team members, help manage and resolve internal cultural tensions Impeccable outputs:

ensuring a broad view / awareness of the agency’s work and ensure that it maintains our high standard, while delivering on the brief every time by regular project check-ins with the team and reviewing final outputs before they are delivered or executed QUALIFICATIONS & SKILLS 10+ years marketing communications experience, preferably within a PR agency An ambitious yet nurturing leader who is driven to succeed in a team environment A strategic thinker with experience in developing response to existing client briefs as well as new business pitch proposals Financially savvy, with experience in budgeting, forecasting and managing profitability A passion for storytelling Impeccable attention to detail and commitment to client service excellence If this sounds like you, please email your CV and cover letter to michelle@enthral.com.au.

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