Job Description
DiDi ANZ is part of DiDi Global, one of the world’s leading mobility technology platforms.
Operating across Australia and New Zealand, DiDi connects millions of riders with driverpartners
through safe, reliable, and affordable transport solutions. The business focuses on
delivering innovative mobility services, supporting flexible earning opportunities for driverpartners,
and improving transportation accessibility for local communities.
About the role
This is a senior contract role within the DiDi ANZ marketing team, reporting directly to the
Head of Marketing for ANZ. The role has been created to provide continuity and momentum
during a 9-month maternity leave period.
On a day-to-day basis, the successful candidate will play a critical role in supporting and
executing the existing brand strategy, as well as planning, managing, and delivering integrated marketing campaigns that continue to drive DiDi’s market share and strengthen brand affinity in market. The role will work closely with internal teams and agency partners to ensure campaigns are delivered effectively, on time, and to a high standard.
DiDi’s people and culture are a key part of what makes the business successful. In this role, the
Senior Marketing Manager
will work in close partnership with senior stakeholders across the business to maintain strong cross-functional collaboration, support an inclusive and respectful team environment, and ensure smooth handover, knowledge sharing, and continuity of ways of working throughout the contract period.
This role is well suited to an experienced senior marketer who is comfortable stepping into
an established team, quickly building relationships, and delivering impact in a defined
timeframe.
Your Responsibilities
Marketing Planning & Delivery - support the execution of the agreed ANZ marketing plan, working closely with the marketing team to translate existing strategy and OKRs into clear, well-managed campaign plans. Oversee end-to-end delivery of marketing activity, track performance, and share results and practical learnings with the business.
Supplier & Agency Management - manage day-to-day relationships with key marketing agencies and suppliers, ensuring clear briefs, smooth delivery, and high-quality output. Maintain strong, collaborative partnerships and ensure suppliers operate in line with agreed scopes, budgets, and timelines.
Paid Media Planning & Execution - deliver integrated media plans across paid channels in line with the established brand and media strategy. Oversee channel selection, investment management, performance tracking, and reporting, working with internal teams and agency partners to optimise campaigns during flight.
Brand & Marketing Partnerships - execute and manage existing brand and marketing partnerships, and assess near‑term partnership opportunities that align with current brand objectives. Collaborate with the commercial partnerships team where required to ensure
Creative Asset Development & Optimization - work with the wider marketing team and agency partners to deliver creative assets required for paid and owned channels. Ensure assets are delivered on time, optimised for performance, and aligned with brand guidelines.
Measurement & Performance Optimization - ensure agreed measurement frameworks are applied across campaigns, partnerships, social media, events, and other marketing activity. Use performance data to inform in-flight optimization and post-campaign reporting.
Team Support & Leadership - provide day-to-day leadership and support to local marketing team members, ensuring clarity of priorities, continuity of ways of working, and effective collaboration during the contract period.
Marketing Operations & Brand Governance - ensure marketing operations, processes, and policies are followed, budgets are managed within agreed limits, and all consumer facing communications adhere to brand guidelines across visuals, copy, and tone of voice.
Stakeholder Management - work closely with internal stakeholders across ANZ to coordinate campaigns, manage timelines and budgets, and deliver integrated marketing activity across the consumer journey
It is important that the successful candidate has experience in a corporate structure & can demonstrate proven performance in working in an integrated marketing team and leading the delivery of complex marketing plans and campaigns across different stages of the consumer journey.
This person also requires the technical skills to develop and communicate a brand strategy and be able to demonstrate how this translates to campaign execution – with a particular focus on paid media implementation, social media channels and content creation, and marketing partnerships.
5-8 years of experience in marketing, creative and/or media roles
Proven experience in working across multiple marketing channels, with paid media experience a mandatory
Demonstrate strategic capability and the ability to effectively influence stakeholders across an organization
Strong reputation as a collaborative partner, particularly with third‑party/external suppliers
Experience in creative development and process across a mix of small and larger marketing campaigns
Ability to make data‑driven decisions, as well as a capability to review, optimise and apply learnings to drive decision‑making
Experience in working with or for a global brand is an advantage, as is experience working within a dynamic tech company (but not mandated)
Strong written and verbal skills
Integrity, honesty, and upholding DiDi values.
Be a self-starter, take initiative, and work well both independently and as part of a team.
Must have a focus on others and be motivated by helping others and the company to grow.
Work under pressure, a good understanding of people and personalities, and online behaviors.
Strong problem‑solving, analytical, and organisational skills.
Team player and an all‑round people person.
Display accountable behaviors and values – things happen because of you.
We are committed to building inclusive and diverse teams
At DiDi, we believe that our differences are our biggest source of strength. That‘s why we
are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.
Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.
We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.
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