Ford Pro Modifications Director, IMG

About Us Ignited by customer needs and expectations, Ford Pro helps power the growth and productivity of every business today and tomorrow. We are committed to accelerating productivity and sustainability for our commercial customers with a one-stop-shop of vehicles and services. The Portfolio Strategy & Modifications Director is the strategic architect behind Ford Pro’s vehicle and modifications portfolio across International Markets.

About the Role As the Portfolio Strategy & Modifications Director, you will bridge the gap between identifying future customer needs and executing the complex commercial ecosystem required to meet them. Leading a high-performing team of Strategy and Operations Managers, you will define "where we play" and "how we win" by identifying profitable white space and driving the global growth of our modifications and upfitting business. By synthesizing macro-trends—such as electrification and autonomy—with deep technical and financial expertise, you will build an integrated ecosystem that maximizes Ford’s profitability, market share, and value proposition across the commercial vehicle landscape.

Reporting directly to the Ford Pro General Manager, this position can be based at Melbourne, Saudi or Dubai office. This role operates under a hybrid work arrangement, requiring four days on-site.

Qualifications

Bachelor’s degree in marketing, Engineering, Sales, Business, or a related field.

10+ years of progressive experience in strategic planning, product portfolio management, or commercial leadership within the automotive or transport industry.

Proven expertise in translating complex customer insights and vocational research into actionable, long-term product and business strategies.

A documented track record of business development, driving EBIT and market share growth.

Highly desirable experience leading successful vehicle modification strategies, including deep knowledge of second-stage manufacturing and technical constraints.

Proven ability to operate across diverse international markets, adapting strategies to varying regulatory environments and regional customer behaviours.

Ability to identify "white space" opportunities and synthesize macro-trends (Electrification, Autonomy, Logistics) into a cohesive 5–10 year roadmap.

Exceptional "storytelling" skills to secure VP-level approvals, alongside the ability to negotiate and manage complex external partner ecosystems.

Equal Opportunity Ford is an inclusive employer and all qualified applicants will receive consideration for employment.

Applicants must be legally authorized to work in Australia, or the UAE, as no visa sponsorship or relocation assistance is offered for this role, and verification of employment eligibility will be required at the time of hire.

---Applications will close on Sunday 15 March 2026--- Please note due to the high numbers of applications we will only be able to contact shortlisted candidates.

Ford Motor Company of Australia Pty Limited ACN 004 116 223 (Ford) is collecting your personal information in order to consider you for a role at Ford. Ford may also collect personal information about you from third parties such as referees and recruitment agencies for this purpose. Ford may disclose your personal information to its related companies and third party service providers for purposes such as screening and background checks, aptitude testing and health and safety and human resources management activities. Ford’s privacy policy (available at www.ford.com.au) states how you can seek to access or correct any personal information Ford holds about you, how to complain about a privacy breach by Ford and how Ford will deal with a privacy complaint. You can contact Ford at 13 FORD (13 36 73) or via the contact details set out in Ford’s privacy policy.

Responsibilities

Lead Customer Intelligence: Direct a team of market experts to construct a comprehensive, data-driven view of the global commercial customer, ensuring a deep understanding of diverse business requirements.

Analyse Vocation-Specific Needs: Identify and document the functional, economic, and operational needs of customers across various commercial sectors, including construction, delivery, and emergency services.

Predict Future Duty Cycles: Monitor and synthesize macro-trends like electrification and autonomy to forecast how customer ownership models and vehicle usage patterns will evolve over the next 5 to 10 years.

Architect Portfolio Strategy: Develop a long-term vision for the vehicle and solutions portfolio, defining specific profit pools to target for maximum market share and margin.

Identify Market "White Space": Proactively discover unmet customer needs and untapped market opportunities to drive innovation in the resulting vehicle lineup.

Drive Modifications Growth: Lead the strategic vision for the second-stage manufacturing and modification business, identifying high-potential markets and subsegments for expansion.

Innovate Business Models: Design and implement commercial frameworks that combine in-house capabilities with external partnerships to maximize Ford’s total profit from vehicle modifications.

Orchestrate Ecosystem Implementation: Manage cross-functional workstreams with key internal partners (SVE, Marketing, and Sales) and external upfitters to develop and maintain a market-leading modifications ecosystem.

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