Head of Product Marketing and GTM

Product Marketing and GTM Lead ReelWork Melbourne based | Hybrid | Startup

ReelWork is a fast growing hiring platform replacing resumes with short video profiles. We launched using our own cafés and already have thousands of candidates and hundreds of video profiles on the platform.

We are now moving quickly into retail, hospitality, warehousing and enterprise hiring and need someone who can help us turn what we are building into clear, compelling messaging and sales assets.

This role is urgent. We are already meeting larger employers and partners and need someone who can move fast and make an immediate impact.

The role You will work directly with the founder and sit between product, sales and partnerships.

You will be supported by an overseas marketing and content team and a Melbourne based marketing assistant to help execute campaigns and assets.

Your job is to turn ReelWork into something employers immediately understand and want to trial.

This is not a social media role. This is a hands on B2B SaaS product marketing role focused on growth and go to market.

What you will be doing

Define positioning and messaging for employers and enterprise partners

Turn the product into clear hiring solutions and packages

Create pitch decks, one pagers and case studies

Develop pilot program frameworks for large employers

Build sales enablement material for outreach and meetings

Help shape website and landing pages

Translate product features into clear business value and ROI messaging

Work closely with founder led sales to improve conversion from meeting to pilot

This role will suit someone ready to step up and take real ownership in an early stage startup.

What we are looking for

Experience in B2B marketing, SaaS, recruitment, HR tech or marketplaces is highly valued

Strong writing and storytelling skills

Ability to simplify complex products into clear messaging

Comfortable working directly with a founder in a fast moving environment

Highly proactive and able to move quickly

Someone looking to take the next step in their career and grow with a startup could be a great fit.

120k to 150k plus super

Opportunity for equity for the right candidate.

Why join ReelWork Work directly with the founder and help shape the go to market strategy

Huge opportunity to grow as the company scales

Make a real impact very quickly in a fast moving startup

Your application will include the following questions:

Which of the following statements best describes your right to work in Australia?

How many years' experience do you have as a Head of Product Marketing?

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