Head of Marketing (Brand & Strategy)

About the Role Coastal Property Agents Group is seeking an experienced and commercially minded

Head of Marketing (Brand, Strategy & Growth)

to lead and elevate our brand across the Gold Coast and broader market.

This is a senior leadership position responsible for defining and executing a comprehensive brand and marketing strategy that drives growth, strengthens market presence, and delivers consistent, high-quality lead generation across sales and property management.

Reporting into executive leadership, this role will lead the marketing and creative function, partnering closely with sales, property management, and operations to ensure marketing activity is aligned to business objectives and delivers measurable results.

Key Responsibilities Brand Strategy & Leadership

Define and champion Coastal's brand identity, positioning, and messaging across all channels.

Ensure brand consistency across digital, print, campaigns, and property marketing.

Lead brand campaigns that build awareness, trust, and emotional connection with target audiences.

Marketing & Digital Strategy

Design and execute integrated marketing strategies across digital, social, print, and experiential platforms.

Oversee performance marketing including paid media, SEO, content, and website optimisation.

Use data, insights, and analytics to optimise marketing performance and ROI.

Lead Generation & Conversion

Develop and manage multi-channel lead generation strategies that deliver marketing-qualified leads.

Implement and refine CRM and marketing automation workflows to nurture and convert prospects.

Monitor conversion metrics and collaborate with sales teams to improve handover and outcomes.

Leadership & Collaboration

Lead, mentor, and develop a high-performing marketing and creative team.

Partner with executive leadership, sales, and property management to align marketing with business strategy.

Manage external agencies and suppliers to deliver high-quality outcomes within budget.

Innovation & Growth

Identify emerging trends, platforms, and technologies to keep the brand competitive.

Drive strategic initiatives such as rebranding, market expansion, and new service launches.

Foster a culture of creativity, innovation, and customer-centric thinking.

About You

Proven senior marketing leadership experience, ideally within property, professional services, or brand-led organisations.

Strong background in brand strategy, digital and performance marketing, and lead generation.

Highly analytical, with the ability to translate data into clear strategic direction.

Confident people leader with experience building and managing high-performing teams.

Commercially focused, with a strong understanding of how marketing drives revenue and growth.

Why Join Coastal Property Agents Group

Opportunity to lead and shape the marketing strategy of a high-performing, award-winning real estate group.

Senior leadership role with autonomy, influence, and impact.

Collaborative, ambitious culture focused on growth, innovation, and excellence.

Competitive remuneration package aligned to experience and performance.

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