Head of Content

Want the opportunity to build, scale, and direct the personal brand of Forbes’ #1 Business Mentor in Australia and AFR Young Rich Lister with 1.2M Instagram followers?

We’re looking for a hands‑on, strategic, and highly capable Head of Content to lead the content engine for the Aaron Sansoni Group International (ASG). This is a senior role for someone who knows how to run a content machine end‑to‑end while still being willing to jump in, shoot, edit, direct, and travel when needed to ensure the content pipeline never slows down.

This role blends content strategy, production leadership, and direct execution. You will be the owner of Aaron’s entire content ecosystem across YouTube, TikTok, Instagram, LinkedIn, X, and Facebook, ensuring that every week, high‑quality content is planned, captured, edited, published, and performing.

You’ll be working directly with Aaron and leading a small team including a videographer and short‑form editor. You will guide them, but you’ll also be in the trenches with them to ensure the strategic direction is met and the content output stays elite.

This is not a typical “content manager” role. This is a leadership role for someone who can operate at a high strategic level while also rolling up their sleeves and doing whatever it takes to get world‑class content out the door.

About Aaron Sansoni Group International The Aaron Sansoni Group is one of Australia’s leading success stories. Founded by Aaron Sansoni, Forbes’ #1 Business Mentor in Australia, AFR Young Rich Lister, serial investor and entrepreneur behind 200+ companies worth over $250M, ASG empowers entrepreneurs and business leaders worldwide.

Aaron has mentored 700,000+ students across 135 countries and 150+ industries, cementing his reputation as a global authority on building business empires.

Now, we are expanding rapidly and building a dream team of top talent. If you’re creative, strategic, and thrive on bringing ideas to life through content, we want to hear from you.

What You Will Do

Own and Lead the Content Strategy and Output

Take full ownership of ASG’s long‑form and short‑form content output across all major platforms

Build, maintain, and enforce a weekly content calendar

Define content pillars, angles, and themes that match Aaron’s brand, voice, and strategic goals

Extract content ideas from Aaron’s trainings, events, interviews, podcasts, books, past footage, and internal IP to fuel the ongoing long‑form and short‑form content pipeline

Manage Aaron’s podcast pipeline by sourcing, evaluating, and coordinating podcast interview opportunities that align with brand strategy, and oversee content repurposing from each appearance

Ensure consistent and high‑volume publishing across all channels

Hands‑On Content Creation Even with a videographer and editor on your team, you must be capable of:

Filming Aaron directly (direct‑to‑camera, interviews, BTS, event content)

Shooting content when the videographer is unavailable or during fast‑moving situations

Editing short‑form content when required

Jumping into long‑form editing workflows where needed to maintain weekly output (must be a creator at heart, even though this is a leadership role.)

Lead the Content Production Team

Direct, guide, and manage the videographer and short‑form editor

Provide briefs, oversee their work, and ensure their output meets brand standards

Maintain quality control across every platform and every asset

Collaborate with the broader marketing team on campaigns, hooks, and content integration

Repurpose, Systemise, and Scale Content

Implement a structured repurposing system (long‑form content into short form clips)

Maintain the content library (A‑roll, B‑roll, thumbnails, platform‑specific cuts)

Oversee script outlines, hooks, thumbnails, and metadata optimization

Long‑Form YouTube Leadership

Oversee weekly YouTube video production (pillar content, podcast bookings, vlogs, interviews, keynote assets)

Work with Aaron on building retention‑driven formats and concepts

Prioritise powerful moments during filming for future repurposing

Capture Content On The Move

Travel with Aaron to selected events to capture high‑value content

Capture spontaneous content that aligns with brand direction

Ensure travel days still result in usable and publishable content

Analysis, Reporting, and Innovation

Track content performance across all channels

Optimise based on insights, retention data, engagement, audience feedback, and trends

Constantly bring new ideas, formats, hooks, and innovations to keep the brand ahead of the curve

About You

3+ years in content creation, digital production, or social media management

Proven experience editing high‑performing short‑form content

Comfortable directing talent on camera and running filming sessions

Strong technical competence with video equipment, lighting, framing, and audio

Hands‑on editing skills across Adobe Premiere, Final Cut Pro, or DaVinci Resolve

Experience running long‑form YouTube content

Strong understanding of social algorithms, virality triggers, and content psychology

Highly organised with elite attention to detail

Able to work under pressure with tight deadlines and high expectations

Comfortable travelling on occasion to film content at events

Creative, strategic, practical, and able to take extreme ownership over output

Thrives in an environment where the bar is set high and results are the measure

Subsidised gym membership

Access to dedicated training and development materials

Quarterly experience days for charity, team bonding, or adventure

Three‑month onboarding and training program

1–2 days work‑from‑home available

Access to all of Aaron Sansoni Group's on‑demand training and programs

Family and friend discounts to live training

Career progression opportunities across Aaron’s companies

THE ASG WAY (ROLE) R – Relentless

We do whatever it takes. We get it done. We always deliver results.

O – Obligation

We live in obligation. We love our students. We love our team.

We are self‑leaders first. We show up. We take ownership.

We find answers. We keep evolving. We deliver empowerment, education and experience.

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