Sports Director

An exciting opportunity is available for a

Sports Director

tojoin

Hollandse Club , one of Singapore’s leading sport & social clubs with a vibrant, diverse and highly engaged sporting community. This is a

full-time role

suited to a highly organized, energetic and people-oriented professional who is passionate about sport and enjoys bringing communities together through well-run programs, events and experiences.

About Hollandse Club The Hollandse Club offers a wide range of sporting and wellness activities including tennis, padel, swimming, hockey, youth rugby, yoga, dance, fitness, gym programs and social sporting events. Our philosophy is simple:

make sport accessible, engaging, and fun , catering from enthusiast to competitive levels, while deliveringhigh-quality and memorable member experiences. Sport plays a central role in club life, and we are committed to delivering engaging, inclusive and well-organised activities for members of all ages and abilities.

About the Role The Sports Director supports the strategic development, performance management and governance of the Club’s sports and wellness offering. The role ensures sports programmed, facilities and eventsdrive member engagement and contribute meaningfully to the Club’s financial and community objectives. The Sports Director plays a critical role in positioning sport as a strategic, community-driving pillar of the Club, balancing member experience with sustainable financial performance . This role may be a Sports Director or Sports Manager role, the eventual role title, designation (Director or Manager) and reward will be determined based on the seniority, experienceand overall profile of the successful candidate.

Key Responsibilities 1. Sports Strategy

Define and deliver the Club’s sports and wellness strategy as part of the overall Club strategy

Lead the optimization of sports and recreational facilities to maximize utilization, yield and member value

Work in close partnership with the Assistant General Manager (AGM) on CAPEX planning, business cases and delivery of sports-related infrastructure projects

Ensure facilities, programmed and scheduling support strategic growth, participation targets and commercial outcomes

2. Programme Leadership & Performance Oversight

Set strategic direction for sports and wellness programmes across all disciplines

Build strategic alliances and collaborations beyond the Club environment to complement and extend the Club’s sports offering

Oversee and expand sports programmed delivered through partners, including CCAs, academies and camps

Approve programmed structures, calendars and major sporting events

Oversee consistency, quality and operational performance of programmed delivery

Monitor participation, utilization, member satisfaction and service levels, taking corrective action where required

Engage individual members and sports committees to help implement specific sports agendas

Drive the crossover and collaboration between different sports and integrate wellness into this

3. Sports Events

Oversee the planning and delivery of all major sports club events, tournaments and competitions

Work closely with Food & Beverage to integrate sports events with hospitality offerings to maximize overall event P&L performance

Ensure event formats, pricing and schedules are designed to drive participation, spend and member satisfaction

Position sports events as key community-building and revenue-generating platform for the Club

4. Commercial Development, Corporate Programmed & Sponsorship

Develop corporate sports programmed and team-building offerings in collaboration with the Assistant General Manager

Expand utilization of sports facilities through corporate, private and partner-led activities

Build, manage and grow a sponsorship pool, including for tournaments, leagues and major sports initiatives

Identify and secure commercial partnerships that enhance event quality, brand positioning and financial return

Oversee the development and commercial performance of the Pro Shop, including merchandising and sport partnerships

Ensure sponsorship and partnership agreements align with Club values and governance standards

5. Leadership, People & Structure

Provide strategic leadership and direction to the sports function

Directly manage: Sports Coordinator

Operate within a matrix structure with Head Coaches (Tennis & Padel), providing strategic oversight while line management remains with the General Manager

Ensure effective resourcing, onboarding and utilization of coaches and external instructors

Support a culture of accountability, service excellence and collaboration across all sports roles

6. Governance, Risk & Compliance

Ensure sports operations comply with Club policies, safeguarding, child-protection and safety requirements

Maintain oversight of registrations, attendance tracking, reporting and administrative processes

7. Financial & Operational Accountability

Hold accountability for sports-related operating budgets and commercial performance

Oversee budget tracking, cost control, invoicing and financial reporting across sports programmed and events

Identify financial risks and opportunities, taking action to optimize revenue and margin

Ensure transparent reporting on participation, utilization and financial outcomes

Reporting & Relationships Reports to:

General Manager

Works closely with:

Assistant General Manager (CAPEX, corporateprogrammed, partnerships)

Food & Beverage Director (event integration)

Head Coaches (matrix)

Direct report:

Sports Coordinator

About You You will bring:

Proven experience in sports management, community management, events, hospitality, or a related field

A genuine enthusiasm for sport and active lifestyles (essential)

Excellent organizational, coordination and communication skills

Confidence engaging with members, coaches and internal & external stakeholders

Preferred:

Coaching certification in any sport

Background as a sports professional or instructor

Interest in delivering sports lessons or programs, where appropriate

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