Head of Sales & Strategic Growth - Victoria

An exciting opportunity exists for a highly capable senior growth and commercial leader to take on a pivotal state leadership role. Significant ASX Listed FMCG/Wholesale/Distribution Organisation Opportunity to lead a high-performing team An exciting opportunity exists for a highly capable senior growth and commercial leader to take on a pivotal state leadership role within a large, complex FMCG network. This is a newly created position, established following a significant organisational restructure, with a broad scope blending senior sales leadership, retail execution, commercial strategy and operational oversight across a substantial Victorian footprint. The Opportunity

Reporting to the State General Manager, you will lead a large, multi-disciplinary team responsible for sales strategy, activation, retail excellence, merchandising, and key account management. You will play a hands-on role in driving in-store performance, strengthening customer relationships and ensuring commercial strategies are executed with precision at scale. With responsibility for a multi-billion-dollar state operation and hundreds of retail locations, this role requires a leader who can “read the play”, influence diverse stakeholders and balance strategic thinking with practical execution. Key Responsibilities

Set and lead the end-to-end Victorian sales and activation strategy, aligned to national frameworks while tailored to local market needs Drive commercial performance across revenue, margin, pricing, promotions, and activation ROI Build deep, trusted relationships with key customers and major retail groups, influencing outcomes in complex environments Lead and develop a large, high-impact team, fostering accountability, capability, and succession Partner closely with the State GM as a commercial and operational thought partner, contributing beyond pure sales Work cross-functionally with operations, supply chain, finance, and marketing to ensure seamless execution Champion excellence in store, ensuring brand, range, and activation strategies land effectively About You

You are a senior FMCG sales optimisation leader who brings: Extensive experience leading sales, activation and commercial functions within a complex, multi-site FMCG environment A strong understanding of supply chain and distribution, even if not directly titled in your background Proven success managing large teams and multiple stakeholder groups, including demanding customers Commercial acumen with the ability to translate strategy into action A hands-on leadership style, strong judgement, and the personal credibility to influence at senior levels Resilience, confidence, and the strength of character to operate in a high-visibility role Melbourne west location (Hybrid/Office-based three days per week) Permanent, senior leadership appointment Highly competitive executive remuneration package This role will appeal to leaders who enjoy complexity, scale, and impact and who are motivated by building strong commercial outcomes through people, partnerships and execution. For further details and to obtain a copy of the Candidate Information Pack, contact Laura Gaugain at laura@galvinrowley.com.au.

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