General Manager & Product Lead - NBL1

General Manager & Product Lead – NBL1 The National Basketball League (NBL) is a world‑renowned basketball organisation and the premier basketball league in Australia. We operate a cutting‑edge media platform and are dedicated to creating the most entertaining sports experience for fans through bold innovation, collaboration and continuous growth.

About Us As a leader in sports entertainment, we are committed to improving the future of Australian basketball by driving innovation, superior fan experiences and a thriving partnership ecosystem. Our vision is to become the fastest growing league globally.

Our Values

Always Think Big – be courageous, open to new ideas, and learn continually

Be Accountable – own it, ask for help, and let the scorecard matter

Integrity is Key – act ethically, honestly, and keep our word

Show Respect – listen, understand, and value opinions

We Are Fans Too – consider the fan, share the love of the game, and have fun

One Team – communicate, trust each other, celebrate wins, and build relationships

The Opportunity We’re searching for an exceptional General Manager & Product Lead to drive the strategic growth and evolution of NBL1 as Australia’s premier winter basketball league. Reporting to the Chief Product Officer, this role shapes the league’s vision, product roadmap and operational delivery across all conferences nationwide.

What You’ll Do

Lead Strategy & Brand Direction

Own the national strategic direction of NBL1 and guide long‑term planning with key partners

Champion the growth and alignment of the NBL1 brand across all conferences

Drive shared strategic outcomes in collaboration with State Sporting Organisations (SSOs)

Drive Product Leadership & Innovation

Define the vision and roadmap for NBL1, aligning competition, digital, broadcast and in‑venue experiences

Lead continuous improvement initiatives to enhance fan engagement and commercial value

Deliver integrated product solutions with technology, marketing and operations teams

Leverage data and fan insights to inform innovation and future product enhancements

Build strong, trusted relationships with SSOs, clubs, partners and delivery teams

Work with Basketball Australia’s Integrity Unit to uphold compliance and league integrity

Represent the NBL1 brand across internal and external forums

Oversee League Operations & Delivery

Lead the Internal Delivery Team to ensure operational excellence and adherence to key milestones

Support League Managers in delivering a seamless national competition each season

Facilitate League Manager Meetings and the annual Club Conference

Work with Events teams to successfully deliver the NBL1 National Finals

Manage Broadcast, Data & Rights Delivery

Collaborate with Streaming and Broadcast teams to ensure high‑quality delivery of all NBL1 games

Oversee signage, partnership integrations and rights execution across venues and broadcasts

Own the NBL1 League P&L, ensuring alignment with strategic and operational goals

Deliver accurate financial reporting to State CEOs and NBL leadership

Support audits and uphold high standards of governance and accountability

What We’re Looking For

Senior experience in product management, product strategy or league/competition management

Proven success driving growth, product evolution and roadmap delivery

Strong leadership capability with cross‑functional team management experience

Deep understanding of sports administration, league operations and governance

High commercial and financial acumen, including P&L ownership

Experience with broadcast, streaming or data rights operations

Exceptional communication and stakeholder management skills

Strategic thinking and strong organisational and problem‑solving capability

Bonus Points For

Experience in sports, digital media, entertainment or high‑growth environments

Background in commercial operations, partnerships or rights delivery

A passion for basketball and empowerment of pathways for players and clubs nationwide

Why Join the NBL?

Shape the Future:

Lead the ongoing growth and national evolution of NBL1

High Impact:

Influence product strategy, innovation and league operations

Collaboration:

Work closely with leaders across product, technology, marketing and events

National Exposure:

Partner with SSOs, clubs, broadcast teams and commercial stakeholders

Culture:

Join a values‑led organisation built on ambition, integrity and teamwork

Growth:

Contribute to the NBL’s continued expansion as one of Australia’s most exciting sports properties

Ready to Lead? If you’re a strategic, innovative and passionate leader ready to elevate NBL1 into its next phase of growth, we’d love to hear from you.

Apply now

and help shape the future of Australian basketball.

The National Basketball League proudly celebrates diversity and inclusion. We welcome all qualified applicants, including First Nations peoples.

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