Head of Insights and Content

Title: Head of Strategy & Content

Location: Melbourne (Eastern Suburbs) – Hybrid / Onsite - Full Time Opportunity

Are you a senior marketing leader who thrives at the intersection of strategy, insight, and content? We are seeking someone to lead a multi‑disciplinary team and turn research and strategy into high‑impact B2B programs and content. This is not a traditional head of content role; you will define how insight informs creative, campaigns, and account‑based initiatives, delivering measurable results and elevating team craft.

What you will do

Lead and inspire a team across strategy, design, copy, and content creation

Build a repeatable insight‑to‑content approach that translates complex research into actionable campaigns

Guide messaging, positioning, and thought leadership for senior B2B audiences

Collaborate across teams to ensure work is strategically sharp, creatively excellent, and commercially effective

Use AI and modern tools responsibly to enhance ideation, quality, and workflow efficiency

About you

You are a senior marketing leader with a blend of strategic thinking, creative insight, and hands‑on content expertise. You thrive in complex B2B environments, translating research and buyer insights into programs that deliver real commercial impact.

You have a proven record of leading and inspiring multi‑disciplinary teams, mentoring senior practitioners, and lifting the quality of work across strategy, content, and creative. You are confident engaging with senior stakeholders, facilitating workshops, and turning complex propositions into clear, actionable messaging that resonates across long B2B buying cycles.

You understand the B2B buyer journey, know what makes content perform, and can align ideas, channels, and storytelling to achieve measurable outcomes.

You are comfortable leveraging modern tools and AI to enhance research, ideation, and content production while maintaining brand integrity.

If you are interested please apply asap!

Peoplebank

and

Leaders IT

are committed to creating a diverse and inclusive workplace where everyone belongs. We welcome applications from people of all backgrounds, identities, and experiences. If you need adjustments to the recruitment process due to your circumstances, please let us know—we’re here to support you.

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