Chief Financial Officer

Company Description

Your Reformer is committed to making Reformer Pilates more accessible. Whether you’re an individual looking to elevate your home practice or a business aiming to meet growing client demand, we provide premium studio‑quality Reformers and innovative digital solutions. With rapid international growth, a thriving team and a passion for movement and innovation, we’re building something truly exciting: a fitness brand that’s redefining accessibility, design and community in the Pilates space. Role Description

We’re seeking an exceptional Chief Financial Officer (CFO) to join our executive team. This is the perfect opportunity for a high‑performing Financial Controller from an international or high‑growth company who’s ready to step up and lead at the strategic level. You’ll own the financial strategy that supports Your Reformer’s global expansion, partnering closely with the CEO and leadership team to scale sustainably and profitably. This role will be based in Mornington, Victoria with flexible hybrid work‑from‑home arrangements. Key Responsibilities

Strategic Leadership & Financial Strategy

Lead the company’s financial vision and strategy,

aligning with Your Reformer’s mission and growth goals. Develop and execute long‑term financial models

and capital strategies to support international expansion, product innovation and operational scaling. Partner with the CEO on investment planning and capital efficiency to ensure a healthy balance between growth and profitability. Serve as a strategic advisor to the CEO and Founders, presenting actionable insights and clear financial narratives. Financial Operations & Governance

Oversee all financial operations including budgeting, forecasting, cash flow management, accounting and compliance. Ensure timely and accurate financial reporting across multiple entities and currencies. Build and refine systems to enhance financial visibility, efficiency and control. Manage tax audit and regulatory relationships across international jurisdictions. Data Insights & Performance Management

Establish a data‑led culture by delivering meaningful dashboards, KPIs and insights to guide executive decision‑making. Implement business intelligence tools and scalable reporting frameworks. Translate financial data into actionable commercial insights to drive performance in sales, operations, supply chain and product. Team Leadership & Development

Lead a high‑performing finance team, mentoring emerging talent and instilling a culture of accountability and excellence. Foster collaboration across departments to ensure financial understanding and ownership company‑wide. Partner with People & Culture to align compensation, benefits and headcount strategies with business performance. Stakeholder Management & Growth Enablement

Act as the financial face of Your Reformer to investors, auditors, bankers and global partners. Support strategic partnerships and global expansion through strong financial due diligence and risk management. Identify opportunities for operational efficiency, new market entry and product profitability. Required Qualifications

Proven experience as a Financial Controller or senior finance leader in a complex, fast‑growing or international organisation. Deep expertise in financial planning, analysis and strategic decision‑making. Exceptional ability to build systems, controls and insights for scaling companies. Strong commercial acumen and communication skills; able to influence and collaborate at every level. CPA / CA qualification. A love for innovation, wellness and purpose‑led business is a plus. Why Join Us

At Your Reformer you’ll join a fast‑moving, values‑driven company that’s reimagining fitness with design, quality and purpose. You’ll work alongside a passionate leadership team, help shape the company’s next growth chapter and be rewarded for your impact with competitive compensation and long‑term opportunity. If you think this is the right opportunity for you, please apply or email us at (email) with CV and cover letter.

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