HEAD OF MARKETING AND eCOMMERCE

Kamikaze is building serious momentum across retail, eCommerce and culture‑led marketing. We’re scaling fast and are ready for a dedicated marketing leader to drive our next phase of growth.

We’re seeking a commercially driven, hands‑on

Head of Marketing & eCommerce

to lead brand strategy, accelerate revenue growth, scale digital channels and build a high‑performing team. This is a rare opportunity to step into a senior leadership role and help shape the future of a brand built to dominate.

The Opportunity Reporting directly to the Director, you will own the full marketing and eCommerce function — spanning brand, performance marketing, retail activation and sponsorship execution.

You will lead and grow the existing team, refine strategy, scale online sales, strengthen retail presence and maximise ROI across all marketing investments.

If you thrive in fast‑paced environments, understand consumer behaviour and know how to build campaigns that deliver measurable results — we want to hear from you.

Key Responsibilities Brand & Strategy Develop and execute an integrated marketing strategy aligned to ambitious growth targets Define brand positioning and ensure consistency across all touchpoints Lead product launches, limited drops and major campaign rollouts Drive brand storytelling and community growth

Digital & eCommerce Own and scale the eCommerce strategy (DTC, marketplaces, subscriptions, bundles) Drive revenue through paid media, email/SMS, SEO, CRO and retention marketing Optimise performance with a strong ROAS and LTV focus Use data and analytics to inform decision‑making and growth

Retail & Trade Marketing Partner with sales to support retail expansion Deliver impactful retail activations and promotional campaigns Oversee POS, merchandising and in‑store visibility initiatives

Sponsorships & Partnerships Lead sponsorship and partnership strategy (events, athletes, influencers, ambassadors) Negotiate and manage agreements with clear ROI accountability Ensure partnerships convert into measurable brand and sales growth

Leadership & Commercial Accountability Lead, mentor and grow the marketing team Own the marketing budget and performance metrics (CAC, ROAS, revenue growth) Present growth strategy and results

About You You are commercially sharp, strategically minded and comfortable operating in a high‑growth environment. You think big, move fast and execute with impact.

You bring:

5–7+ years’ marketing experience, ideally within FMCG, beverage or consumer brands Proven success scaling brands across retail and eCommerce Strong performance marketing and digital growth expertise Experience leading and building teams Sponsorship, collab and partnership management experience Strong analytical capability and commercial acumen Experience in high‑growth or challenger brands (highly regarded)

Why Join Kamikaze? Senior leadership role with real autonomy Direct access to director Opportunity to scale a disruptive FMCG brand High‑growth environment with long‑term upside Competitive salary aligned to experience and performance

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